This is my personal logo, my visual identity. As you'll see on the aplications, the main concept of it is plurality. I do seek a mixed career that involves design, writting and illustration, so, I've decided to demonstrate variety and pluralism in a dynamic logo.
Besides that, I decided to incorporate my last name to its meaning, its signal. "Cruz" means "cross" in portuguese and spanish. In order to not relate the cross with any religion or ideology, I've chosen the mathematical cross, the plus sign. It incorporates also the meaning of quality and addition, which are characteristics I explore in my work as well.
A dynamic logo, or a fluid identity, is a system that uses multiple iterations of a mark to communicate a particular aspect of a brand. In my case, variety of fields. I used textures, patterns and colourschemes to show diversity, yet they still remain in the same group.
The colourscheme and patterns were chosen to fit with my personality and, again, to explore the concept of multiplicity. It has, at least, 5 different patterns and more will come depending on projects and their content.
So, my self promotion: it includes my curriccullum vitae, my portifolio with (some of) my work, postcards, business card and a cd with my virtual portfolio. It also has a chalkboard mug, which is the gift of this kit.