Sesc Melhores Filmes is one of the most traditional film festivals in the city of São Paulo and in Brazil. For their 49th edition, the entire visual identity was designed referring to the movie theater where the event would take place. The objects present in the cinema, such as the box office and movie tickets, were essential references for the construction of the identity, animation and the catalogue. The final result is a dynamic material that values both the various winners and selections of the festival, from digital to paper.
Commercial project created in 2023.
Visual Identity: Paula Cruz
Editorial design: Lucas D’Ascenção e Paula Cruz
Animation: Fernando Doti
Identidade Visual/Visual Identity: Paula Cruz Design editorial/Editorial design: Lucas D’Ascenção e Paula Cruz