Terror no Cinema
The MIS (Museum of Image and Sound) opened the mega-exhibition "Terror in Cinema" to celebrate an audiovisual genre almost as old as cinema itself: horror and scary movies. Through an immersive tour, visitors were able to revisit and experience iconic moments in the history of horror movies in an exhibition that contained sets from classic films, props, posters, documents, photographs, promotional materials from the films, and costumes. The visual identity of the exhibition is prestigious and references colors, elements, typography, and iconic moments of the genre. A commercial project created in 2023. Client: MIS (Museu da Imagem e do Som) Creative direction: Andrรฉ Sturm Art direction, visual identity, illustration: Paula Cruz Photos: MIS photography team Layout adaptation for social media: MIS graphic design team